After the commercial success of Take Me Home's disco, it made sense to go in a completely different direction. Her local outlaw 1%ers biker club. Well not quite, but joining a rock band called Black Rose was Cher's most stubborn attempt to become a rowdy rock bitch yet, and the results are pretty similar to her two biggest 80s albums that were yet to come at the other end of the decade. If this were any other artist's career path, it would be easy to assume the singer underwent something of an identity crisis in the previous decade (identity crisis? nope, not this plastic surgery addict), but her meaty charisma anchors all her endeavors with a weathered conviction that always means business. However, literally no one was buying it. Cher and her boys hit the road, and the era was a (Bob Mackie designed) dress rehearsal for subsequent material. Cher certainly isn't afraid to enjoy hoots more than hits: the album Black Rose is more corny than thorny, and her ambitious fight for rock stardom let's all her delicious mannerisms off the leash for some of her most unrestrained/strained performances yet.
Moving on from the kitsch carnage of Prisoner, personally I find Black Rose an easier listen than both Cher and Heart of Stone even if it lacks the gigantic peaks of either album. Whether Cher's behaviour created scandal is before my time, but lyrically this more CHER than her 80s/90s Geffen trio. She sounds rather liberated here. The biker babe bruised and used pop axiom sounds instinctive enough for the question of Cher's integrity to be nonexistent, and it's also more eccentric than its blockbuster counterparts, which is often the highest Cher value of all - it's a cocktail of aggressive rock (that never quite goes full pelt), but with transfixing camp fascination. I can only imagine this was never truly expected to be a commercial success, which makes the project seem all the more impressive.